The Translation Management Platform streamlines from finding translators to executing work, all in one place.

The platform was designed to cater to B2C (freelancers and clients), B2B (recruiters, localization managers, and clients), and SaaS models.

6,800+ translators offering 70+ languages across 190+ countries.

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Managing translation process
from 7 platforms -> 1 platform

Company

GloZ Inc. is a translation company delivering high-quality language solutions for movies, TV shows, e-commerce, gaming, and short-form content. It caters to both B2C and B2B markets.

Responsibility

As the only UX designer in the team, I designed platform features for users’ seamless experience, built interactive prototypes to perform rapid usability testing, and collaborated closely with a cross-functional team to refine the platform based on insights from user feedback and testing.

Team

1 Product owner
6 SWE (3F, 3B)
2 Product managers
1 UX Designer (Me)

My Responsibilities

Market research
User interviews
Fast prototype testing
Usability testing
Wireframing & prototyping
Design system
Logo
Persuading project managers
Cross-functional team alignment

Timeline

Jan. 2023 - Aug. 2024

Key final metrics

Impact

7 -> 1

Tools used for managing tasks

$ 0.1 M

Estimated budget saved annually

+70%

Time saved onboarding
freelance translators

Introduction

Understanding flows through user interviews for each role

Here’s the simple way to understand what GloZ does.

Since each design element was closely tied to user actions, it was crutial to understand role-based workflows and their connections in every detail. This allowed us to create a smoother, more efficient workflow through actionable design improvements.

Problem

Manual tasks across 7 tools slowed workflows

Through interviews and observations, we found that recruiters and managers struggled with scattered information across multiple tools. This made it difficult to find what they needed, slowed the process, and caused stress.

Pain-point #1

Time Consuming Work

Pain-point #2

Confusing to Navigate

Pain-point #4

Overnight Work Stress

Pain-point #3

High Costs, Low Value

Solutions

How did we solve those problems?

To solve problems above, I collaborated with product managers and engineers to create an all-in-one streamlined experience, focusing in three areas:

1. One cycle work flow in one place 🔄

3. Data visualization dashboard 📊

2. Automated information transfer ➡️

Managing information from 7 to 1 platform

Project task 1

Approach

We designed a platform that streamlines the one-cycle management process. Our main focus was on:

Improving usability so new managers can easily navigate the system without the need for extensive training across multiple tools.

Results

We designed a horizontal menu bar to optimize task management and maximize space for information, offering clear, step-by-step guidance. To enhance project organization, we added step indicators throughout the input flow. Additionally, strategically placed CTAs next to each project to enable managers to take immediate action with just one click.

Automating processes and reducing manual steps from 11->4

Project task 2

Problem

During user interviews, the TAD team highlighted the inefficiencies of manually inputting information received from freelancers via email into separate software systems. We also discovered that many freelancers were lost before being added to the freelancing pool because we failed to contact them early, due to not having the language role they applied for readily available.

Approach

The TAD team’s goal was not only to find qualified translators but also to build a freelancing pool for future needs. Our objectives were:

Reduce time by minimizing steps.
Retain freelancers by preventing them from leaving the process.

Results

We redesigned the sign-up flow by reordering the information-gathering steps. Delays between TAD and freelancers often led to disengagement, causing drop-offs due to a lack of immediate action. To address this, we enabled translators to enter their personal and language information upfront, automatically generating certification tests. This allowed them to take the tests immediately and remain in the onboarding pool without manual intervention.

Project task 3

Real time dashboard

Problem

As we explored potential features to add, the following pain points were mentioned:

Localization Managers: It’s difficult to track deadlines and contact translators in a timely manner.
TAD Team: There is no daily summary showing how many people signed up, onboarded, and failed.
Accounting Team: Managing invoices for both clients and freelancers on a daily and monthly basis is a time-consuming and inefficient manual process.

Approach

In order to solve the problems all at once, we designed a real-time dashboard customized to different roles. The challenge was determining the specific data each role needed and how to prioritize it. Our goal for the dashboard was to provide an overview of the current situation, enabling users to prioritize important tasks quickly.

Results

This page was one of the most exciting UI features to introduce to the team, as it was designed to enhance the user experience. Another challenge was selecting the most effective graph type to visualize the data. To maximize options, I created different graph prototypes before finalizing the decision.

Design system

Develop a design system

After having 3 reviews with the team and communicating with engineers, I was able to build a design system that we can understand, agree on, and use. The key point here was to involve developers as much as possible. Ask their feedback, show how their feedback was used, and appreciate it. Learn more.

Highlights

We got a deal with a SaaS model!

From “we are building a platform” to “we got a deal with a SaaS model 🎉,” it was an intense 18-month journey. Communicating with 11 team members in Korea came with many challenges.

One of the biggest lessons was learning the right timing to articulate thoughts and respect others’ opinions. The process was filled with discussions, and I quickly realized that making assumptions only led to more work later.

I deeply appreciate our project managers for leaving detailed memos and sketches that ensured clear communication, and our engineers for actively asking questions on Slack—both of which made this project possible. Each person was a crucial part of the team, and I’m incredibly grateful for the opportunity to work with such an amazing group!